Growth or performance has changed
Revenue, pipeline, customer retention, usage or conversion is slipping, and the cause isn't clear. Or a new product, offer or channel isn't getting the traction you expected.
ADVISORY
GET UNSTUCK. BUILD WHAT YOUR BUSINESS NEEDS NEXT.
When results disappoint, a major decision is looming or the business needs a better way to operate, you need more than another opinion. Get experienced help to understand the cause, decide what to change and design or lead the work to make it happen.
Discuss your challenge →WAYS TO WORK TOGETHER
CHOOSE SUPPORT THAT MATCHES THE JOB.
You don't have to buy a large consulting project to answer one question. Nor do you have to stop at advice when the real need is to build something. We can scope the work around the outcome and level of involvement required.
1:1 Advisory Session
RELATIVE INVESTMENT: $
Your preparation
15–20 minutes completing an intake and sharing relevant context
During the engagement
60–90 minutes in a focused working session
Your follow-up
15–30 minutes reviewing recommendations
Areas covered
An unresolved commercial decision, growth constraint, proposed investment or plan
What you'll get
A documented recommendation, reasoning and prioritized next actions
Workshops
RELATIVE INVESTMENT: $$
Your preparation
30–60 minutes per key participant
During the engagement
Half-day or full-day workshop
Your follow-up
30–60 minutes reviewing decisions and next steps
Areas covered
Leadership alignment, priorities, operating processes and cross-functional system design
What you'll get
Documented decisions, priorities, named owners and an action plan
System Design & Implementation
RELATIVE INVESTMENT: $$$
Your preparation
1–3 hours of discovery and requirements confirmation
During the engagement
Typically 4–12 weeks, with 1–3 stakeholder hours per week depending on scope
Your follow-up
1–2 hours for handover and ownership confirmation
Areas covered
GTM, sales, product operating models, workflows, technology and capabilities
What you'll get
A defined system or process, documentation, ownership and implementation or adoption plan
Advisory Retainer / Board Advisory
RELATIVE INVESTMENT: $$
Working cadence
Typically 1–2 scheduled sessions per month with further access defined by agreement
Our role
Independent strategic advisor, without taking operational ownership
Areas covered
Strategy, growth, readiness, investments, trade-offs, governance and risk
What you'll get
Ongoing outside judgement; the leadership team retains decisions and execution
When it ends
When independent judgement is no longer needed or valuable.
Fractional Leadership
RELATIVE INVESTMENT: $$$
Working cadence
Agreed hours or days per week with defined monthly capacity
Our role
Embedded senior leader with responsibility and hands-on contribution
Areas covered
GTM, revenue, sales operations, product alignment, systems and team development
What you'll get
Defined senior ownership and direct contribution to execution
When it ends
When an internal leader can take over or the capability no longer needs fractional leadership.
Speaking & Events
RELATIVE INVESTMENT: $$
Your preparation
30–60 minutes for organizer briefing
During the engagement
Typically 45–90 minutes for a talk or longer facilitated event
Your follow-up
Optional audience Q&A or resource review
Areas covered
Commercial Architecture, business constraints and decision frameworks
What you'll get
A tailored presentation, frameworks or exercises and practical actions
WHAT YOU CAN EXPECT
FIND THE CAUSE. CHOOSE THE RIGHT INTERVENTION.
A slow pipeline may not be a sales problem. Low adoption may not be a product problem. Before you spend time or money on a fix, we examine how your customers, offers, teams and processes interact to find where change will matter.
You'll get a clearer picture of the problem, the evidence behind it and the options worth pursuing. Depending on what the business needs, we can help you make the decision, design the solution, equip your team or take ownership of execution.
What changed?
→
What is creating it?
→
What are we actually choosing?
→
What does the evidence support?
Designed around
START WITH THE SMALLEST ENGAGEMENT THAT WILL HELP.
Your time and cash matter. We'll recommend a level of support that fits the decision or work in front of you, rather than treating every challenge as a large consulting project.
A portion of our advisory capacity is reserved for qualifying early-stage founders through Early-Stage Access pricing. Fit depends on the business's resources, complexity and the work required, not revenue alone.
Engagement scope, fees and any suitable payment arrangements are discussed before work begins.
WHO WE WORK WITH
GET HELP THAT FITS A FOUNDER-LED BUSINESS.
We primarily work with founder-led businesses from pre-product to roughly $10M ARR, especially when a founder or small leadership team still carries major decisions and the business is changing faster than its systems.
Pre-Product
The first big assumptions are still being tested.
There is enough evidence to make a real commercial decision, but many of the first big assumptions are still being tested.
Growth
Traction exists, but the operating model is still founder-shaped.
Customers are buying, but decisions, knowledge and operating systems still depend heavily on a small group.
Scale
Complexity is arriving faster than the operating model is evolving.
The business is adding people, systems, customers and opportunities faster than its operating model is evolving.
WHEN SIGNAL FOUNDRY ISN'T THE ANSWER
KNOW WHEN A SPECIALIST IS THE BETTER CHOICE.
Signal Foundry is most useful when you need judgement across functions, system design, capability building or senior ownership. If the work is already defined and you primarily need routine production or a narrow specialist, another provider may be a better fit.
The work is already well defined and you primarily need routine production or specialist execution capacity.
The issue sits cleanly inside one specialist discipline.
You need staff augmentation or large-scale implementation.
The organization cannot realistically act on what the work uncovers.
You are looking for validation of a decision that has already been made.
The real need is mature-enterprise transformation rather than founder-shaped commercial diagnosis.
YOU DON'T NEED ALL THE ANSWERS TO START.
Tell us what's changed, what's not working or what you're trying to build. We'll work out whether and how Signal Foundry can help.
Discuss your challenge →