PRACTICAL MODELS FOR DECISIONS THAT REPEAT.
Signal Foundry frameworks turn recurring commercial questions into tools you can use. Start with the question in front of you, see what the model reveals and adapt it to the reality of your business.
START WITH WHAT'S HAPPENING.
You do not need to know which function owns the problem. Start with the change, tension or decision you can see. From there, use the library to find the questions and frameworks that may help you understand what sits underneath it.
The business is not performing the way you expected.
Growth, revenue, usage, retention or another important signal has weakened, stalled or become harder to explain.
The business is being pulled in a direction you did not plan for.
Customers, markets, channels, products or new opportunities are creating choices the business was not originally designed to make.
The way the business operates is no longer keeping up.
Decisions are slowing, ownership is getting messy, leadership is not aligned or the old structure and processes are creating friction.
These are only a few common starting points. Search the library in your own words or browse by domain below.
CHOOSE YOUR WAY IN
THREE WAYS TO EXPLORE THE LIBRARY.
Start with the route that best matches what you know right now. Each one leads back into the same body of work.
I KNOW WHAT I'M TRYING TO FIGURE OUT.
Search in plain language using the question or friction you can already describe.
GUIDED ASSESSMENT
I KNOW SOMETHING IS OFF.
Use a guided assessment when you can see the friction but do not yet know which question or framework to explore.
Guided entry-point assessments will appear here as they are published.
I KNOW WHERE I WANT TO LOOK.
Browse one of six connected domains when you already have a sense of where the question sits.
Choose a domain ↓Readiness, delegation, operating complexity and the decisions that change as the business matures.
Browse Business Maturity ↓Journeys, adoption, service, personalization and the choices that shape how customers experience value.
Browse Customer Experience ↓Partner selection, ecosystem design, channel choices and the decisions that determine where outside relationships create leverage.
Browse Partnership Strategy ↓Technology, automation and AI decisions where the goal is less friction and better operating leverage.
Browse Technology Decisions ↓Roles, decision rights, operating rhythms, accountability and the structures that let the team work without routing everything through one person.
Browse Organizational Systems ↓Positioning, demand, sales motion, revenue systems and the choices that connect what the business offers to how it reaches and wins customers.
Browse Go To Market ↓BUSINESS MATURITY
WHAT IS THE BUSINESS ACTUALLY READY TO CARRY?
Readiness, delegation, operating complexity and the decisions that change as a business matures.
FW-BM-001
THE STRANGER TEST
A diagnostic for determining whether your next senior hire can actually take ownership of the function.
Explore framework →
FW-BM-003
BUSINESS CONSTRAINT DIAGNOSIS
A practical diagnostic for tracing declining business outcomes beyond the obvious symptom, comparing plausible causes across functions, and identifying the next move the evidence supports.
Explore framework →
CUSTOMER EXPERIENCE
HOW SHOULD THE BUSINESS CREATE AND DELIVER VALUE FOR CUSTOMERS?
Journeys, adoption, service, personalization and the decisions that shape how customers experience the value the business promises.
Frameworks in this domain are being developed.
PARTNERSHIP STRATEGY
WHERE SHOULD PARTNERS CREATE LEVERAGE?
Partner selection, ecosystem design, channel choices and the decisions that determine where external relationships strengthen the business.
Frameworks in this domain are being developed.
TECHNOLOGY DECISIONS
WHAT SHOULD TECHNOLOGY ACTUALLY DO FOR THE BUSINESS?
Technology, automation and AI decisions where the goal is to reduce friction, support judgement and add operating leverage without creating unnecessary complexity.
Frameworks in this domain are being developed.
ORGANIZATIONAL SYSTEMS
HOW SHOULD THE ORGANIZATION CARRY THE WORK?
Roles, decision rights, operating rhythms, accountability and the structures that let a growing team work without routing everything through one person.
Frameworks in this domain are being developed.
GO TO MARKET
HOW SHOULD THE BUSINESS TAKE VALUE TO MARKET?
Positioning, demand, sales motion, revenue systems and the choices that connect what the business offers to how it reaches and wins customers.
FW-GTM-001
COMMERCIALIZATION MODEL FIT
A practical way to tell whether a commercial problem needs a local fix, more evidence or selective strategy change.
Explore framework →
THE LIBRARY IS A STARTING POINT, NOT A BOUNDARY.
If the question in front of you does not fit a framework yet, send us the context. The gaps are part of how the body of work evolves.
Submit your question